The fashion industry is competitive. It is extremely hard to get a new brand off the ground because of the companies that have controlled the industry for so long. Add to that the fact that Amazon owns the fashion industry when it comes to e-commerce and it becomes even more difficult. In order to compete a company must create an innovative product and offer it to their customers in a way they have never seen before. Fabletics does both of these things.
Fabletics was founded in 2013 and has been experiencing growth at a rate of 35% ever since. How did they do this while facing the force that is Amazon’s e-commerce business? They did it by developing one-of-a-kind active wear and offering it on a subscription basis to its membership base.
The company has recently become more aggressive and has started opening retail locations. There are a small amount so far in a few states. The company is planning on opening more in the near future as a result of their success. The physical storefronts have a few unique ways of operating that helps guide this success.
Customers Like to Try It On and Buy Online – Other retail fashion companies are dealing with the issue of customers coming into the store, trying on clothes, and then going online to purchase them at a lower price. This process is referred to as “showrooming”. The membership process of Fabletics helps eliminate this.
At a Fabletics store, customers put the clothing they try on in a cart and purchase it online later, making Fabletics more convenient as both a retail and an e-commerce business than competitors. Instead of trying to change the way customers shop, they are adapting to the market. An estimated 50-70% of Fabletic’s in-store shoppers are either members or future members.
They Use E-commerce Data to Shape Their Physical Stores – Fabletics uses e-commerce data in a progressive way. They design the inventory in their physical locations to reflect local buying trends. This means that everything you see for sale in a Fabletics store is something that people are buying on a regular basis. The company is not interested in trying to sell something that consumers have zero interest in.
They Put the Consumer First – Kate Hudson and her board truly understands the wants and needs of their customer base. Giving them a streamlined purchase and shipping process is a huge reason the company has grown by 35% each year since 2013. The company has a culture and a niché product helping them compete with the behemoth Amazon.
As you can see, it is difficult to compete with Amazon when it comes to the e-commerce fashion market. It’s not impossible, though. The key for any company looking to compete in is to have a niché product customers will love. One top of this, a streamlined point of sale and shipping process is necessary. Fabletics, and other similar companies have adapted this process and are seeing great results.
Started nearly 15 years ago in Los Angeles, CA, Dherbs.com has experienced success as an all natural supplement supplier. Offering multiple types of body cleanses and a variety of options for improving overall health, the company has recently gotten the attention of some of the most influential radio and talk show hosts across the country.
A regularly promoted product of the nationally syndicated Steve Harvey Radio Show, Dherbs.com was recently given a glowing endorsement from national full-figured funny-lady and talk-show personality, Sheryl Underwood. Underwood, formerly of the Steve Harvey Show and the Tom Joyner Morning Show, and now a co-host of CBS’s “The Talk”, has been using their 30-Day Detox product, and was recently reported to have lost over 5 pounds in only the first week of use, along with proper eating and exercise. Underwood recently appeared on the Steve Harvey Show to talk about her weight-loss. With her usual comedic flare and some fun poked at the name, Sheryl reported her progress and how easy the program has been to follow, giving the company’s 30-Day Detox Cleanse a thumbs up for its benefits.
But Underwood and Harvey aren’t the only personalities endorsing Dherbs.com. The benefits of the company’s cleanses, remedies, and other all natural supplements have been promoted by the Rickey Smiley Morning Show and several news outlets in Chicago and Los Angeles, to name a few. The Earthly Bodies Natural Living Blog (earthlybodies.org) has also given the supplement seller a positive review, detailing the use of the 20-Day Full Body Vegan Cleanse with impressive results. Along with the weight-loss were a reduction of several inches from the author’s waist, abs, hips, butt, and legs.
Dherbs.com promotes improved health and lifestyles through its products along with reduced or eliminated consumption of processed vegetables and meats. The company provides supplements for living a completely Vegan lifestyle, and promoting exercise and being active. Its cleanses, offered in a large variety from the popular 20-Day Full Body to the more specific Women’s or Men’s for digestive health and detoxification, have received positive reviews from its customers, both famous and none. The company continues to grow and offer more options, making a healthier lifestyle a reality for more each day.
There are a lot of lip balms, but few are as well known as Chapstick and EOS lip balm(https://evolutionofsmooth.ca/lip-balm.html). You may be wondering what makes each one so great and what makes them different. There are several things and all of them make each one a good fit for you.
Chapstick has been around for a very long time. It’s a great option if you want something that is lower cost and that will help keep your lips from being chapped. It’s not a great option for someone that has badly chapped lips and wants to heal them. This is because it uses a wax to keep moisture in the lips.
Another good thing about this brand is that it’s well known. Many people have heard of it and use it on a daily basis. Most people know exactly what you are talking about when you say chapstick.
EOS lip balm is a newer brand that has been taking over the lip balm industry. The best part of this brand is that it has Shea Butter in it. The Shea Butter helps to keep the moisture in the lips and can help heal them. It also works faster than some of the other brands that are on the market.
Another good thing about this brand is the way the container looks. It’s round shape helps to get the last of the lip balm used instead of letting it go to waste. Brands that use the tube may see some of their lip balm go unused because you can’t get to the last of it easily. Check out your local Target store or Walmart for EOS. Online merchants Amazons and eBay sell EOS too!
Chapstick is a great brand, but EOS may be starting to give them a run for their money. With the better ingredients and better flavors, it might just be taking over the lip balm world.