Beating chapstick to become the best in lip care

The lip care industry was dull and boring for very many decades. With companies like chapstick in place, the only thing one expected to find different about their tube of gloss was a new flavor or a slight adjustment in the cost. Then, one day, the celebrities introduced round orbs full of colorful and aromatic lip care products and everything was completely transformed. This is the simple process that was used by the creators and the marketers of Evolution of Smooth in redefining the needs of the lip care industry.

When the EOS lip balm team got to the stage of planning about the product, they realized that creating another generic product and knocking off a few bucks to try and see if it would compete with industry veterans was not going to work. They needed to do something different and phenomenal. There was nothing better than EOS lip balm’s round shapes, the flavors and the enticing sound that the containers make when they click shut.

Then, with the design in place, they needed to market the product. Hollywood stars came in handy. Taylor Swift was the brand ambassador in Asia. Britney Spears, Nina Dobrev and even Kim Kardashian had to be seen on Facebook spotting a flavor of the balm and everyone was sold.

But the process was not quite complete yet, because, the product was not available to every little girl out there. Walgreens is the first company that agreed to distribute the products and pretty soon Walmart had joined in and others such as Amazon, http://www.ulta.com/brand/eos , started stocking the products. Though there have been a few hitches here and there on the road to success, the idea has been well implemented and the increase in the sales is evidence enough that the products are here to stay and that with time, they will get even better.

Visit evolutionofsmooth.com for more product information.