How Roberto Santiago Applied Mandatory Business Rules to the Creation of his Shopping Center

When evaluating a shopping mall, which is one of the biggest conglomerates of stores and restaurants you can have, there are a couple of things that you need to keep in mind. Most of the shopping centers in the world focus on specific things when considering ways to get the attention of the crowd.

 

For these rules and guidelines, we will be taking a look at a very successful shopping center in the country of Brazil: The Manaira Shopping, built in the city of João Pessoa, state of Paraíba.

 

First and foremost, your shopping center has to have a wide area to cover, so you can have the biggest amount of leisure activities and stores, without mentioning the dining area full of restaurants, of course.

If you do not have such a big area, you can cover that by having additional floors (a good number is four interactable floors without considering parking slots). However, a wider shopping center allows for a better shopping center architecture and a greater sense of wonder and modernity.

 

The second and almost directly related to the first rule is to have enough parking slots in your shopping center. The rule of thumb is: If you do not have parking slots in complementary numbers to the area of your shopping center, you will lose in sales and visitors. Period.

 

Now that the area of the shopping center is out of the way, the architecture is sort of the marketing of your shopping center: Make sure it looks unique and modern, something that shows first-world design and invites visitors to buy high-quality products in your shopping center. Curves, pillars, windows, even flags, can be very aesthetic for your shopping center, and Roberto Santiago, the owner, and creator of the Manaira Shopping, knew that very well.

 

Roberto Santiago also invested very heavily in the next few rules of thumb: To have a wide variety of stores that are smartly distributed along the halls of your shopping center.

 

Whenever a new brand owner wanted to rent a space in the shopping center, Roberto Santiago, very smart, studied very carefully what would be the best locations for that store to be placed. With that planning, a direct talk to the brand owner and an explanation of the “whys” and “hows” of that placement would be enough to convince them and drastically increase the sales in the future.

 

Like any other business, a shopping center owner has to be constantly evaluating how things are going and be present in the building. This is very true of Roberto Santiago, who is constantly visiting the place and looking at things from the point of view of a consumer.

 

The Manaira Shopping is certainly one of the most innovative shopping centers in Brazil, and Santiago is the entrepreneur who achieved that success.

 

 

Luiz Carlos Trabuco Cappi: Chaperoning The Success Of Bradesco To Greater Ranks

Luiz Carlos Trabuco Cappi, Bradesco’s current CEO is expected to take up the chairman position following Lazaro Brandao’s resignation. The decision of him being Brandao’s successor equivalently bore another; finding a suitable member to fill his position. He will retain his rank as CEO while the board still figures out who will take up the position. Luiz Carlos Trabuco Cappi said that the bank’s initiative to select and name a new face for the position will take a collective 30 days. Luiz Carlos Trabuco Cappi’s appointment was highly anticipated with the decision equally steering an array of speculations.

Luiz Carlos Trabuco Cappi went ahead to point out that the awaited announcement might be made earlier. However, he adds that the next successor has to match the organization’s stature. With the consideration that Bradesco is run as a large complex and highly segmented organization, the net CEO is expected to meet up these standards. O Estado de S. Paulo sheds some light on the issue, presenting a couple of individuals who are likely to get the position. Among them is Mauricio Minus, the current vice president who walked the institution through its technological revolution and was at the forefront in the setting up of Bradesco’s digital banking.

Banco Bradesco SA has a norm of cultivating its own talents to fill in available ranks. Similarly, the selection of a new CEO is expected to respect the organization’s culture. Luiz Carlos Trabuco Cappi affirms this and adds that the board has taken up the responsibility of vetting and analyzing internal candidates. The company’s former chairman remarks that it is a necessity for the company t consider the option of renewing its board. This strategy is meant to ensure the board’s continuity. Brandao served in the organization for over 25 years and holds an Osasco-based no.1 employee badge in Bradesco. He told journalists about his own free-will resignation which will not stop him from running some of Bradesco’s companies.

Luiz Carlos Trabuco Cappi now has the mantle of leading Brazil’s second-largest private lender in his hands. Brandao points out Luiz Carlos Trabuco Cappi’s contribution to the bank, saying that his efforts are consolidations of building and bettering the country. Luiz Carlos Trabuco Cappi also adds that Brandao’s decision to hand over the council’s presidency will not be taken lightly, considering it as a sovereign and thoughtful act. He is equally optimistic about uplifting the company’s political and economic state through national contribution to monitoring direct foreign investments.

About Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is an alumnus of the University Of Sao Paulo (USP) where he graduated with a post-graduate degree in Sociology and Politics. He pursued undergraduate studies in the same university’s faculty of Sciences, Philosophy, Arts, and Languages. Luiz Carlos Trabuco Cappi started his career at Bradesco at the age of 16, on April 17, 1969, and has worked since then in different departments and ranks. He was made the Chief Executive Officer at Banco Bradesco S.A. from March 10, 2009, and still served as the Executive Vice President. Luiz Carlos Trabuco Cappi is the CEO of Bradesco Previdencia Seguros SA, alternatively known as Bradesco Seguros.

Banco Bradesco S.A had Luiz Carlos Trabuco Cappi serving as its managing director, departmental director, and vice president during different periods of his career. He was a member at ArcelorMittal Brasil S.A’s management board. He held the position as Bradesco Vida e Previdencia S.A’s president until 1998 and moved to work as the president of Grupo Bradesco Seguros. Luiz Carlos Trabuco Cappi served from December 23, 2009, as the director and chairman of Odontoprev S.A. He is currently the director of Bradespar S.A and Banco Bradesco S.A’s internal director.

See: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml