Alexandre Gama: Brazilian Publicist

Alexandre Gama, the founder, and CEO of Neogama is a Brazilian entrepreneur and publicist. He is the only Brazillian to be a part of the Global Creative Board and was the first Brazillian to lead a global network of communication agencies as Chief Executive Creative Officer of BBH.

Alexandre Gama graduated from the Armando Alvares Penteado Foundation with a certification in Advertising and Propaganda. He started his advertising career in 1982 as a writer for the Standart Ogilvy agency. In the early nineties, he worked as a copywriter at DM9 and was considered the most awarded writer during that stretch.

In 1999 he formed Neogama, which became the first advertising agency in Brazil to win a Lion at the Cannes Film Festival during their first year of operation. In 2003, it was also the first Brazilian agency to win two Lions in the same year.

In 2014 he founded VIOLAB, an instrumental Brazilian guitar project that includes a recording studio and Youtube channel, and Alexandre Gama was invited to become the only Brazilian publicist on the Golden Creative Board in 2016.